Is it really a Great Idea? WORKBOOK: Workbook Companion to the Textbook (2nd Edition)

This workbook won’t teach you entrepreneurship.It will force you to evaluate your idea honestly.Designed specifically for the Second Edition of Is it really a Great Idea? by Yoram Solomon, this workbook transforms the book’s six brutal tests into practical filters, scoring tools, and structured worksheets that help you pressure-test your idea before you waste time, money, or years of your life building the wrong thing.This is not a summary.This is not a shortcut.This is a decision-making tool.Inside, you’ll find guided evaluation worksheets that help you:Identify and segment your real customerTest whether the customer’s pain—or desire for gain—actually mattersCompare your idea against its Best Current Alternative (BCA)Plan MVP and validation experiments grounded in evidenceAssess defensibility against competitorsEvaluate business model profitability, scalability, and riskThis workbook is intentionally designed for active use. Write in it. Score ideas with it. Revisit assumptions. Kill weak ideas quickly. Refine promising ones honestly.But this workbook is not designed for standalone use.It contains no theory, instruction, examples, or frameworks. Those live in the textbook. This workbook exists to help you apply them—one brutal decision at a time.Use them together—or not at all.Companion workbook to Is it really a Great Idea? Second Edition by Yoram Solomon.Hardcover ISBN: 979-8253946664Paperback ISBN: 979-8253946381 Read more